Specialized Construction Services Provider

Our client’s situation had two elements that required careful consideration when planning the marketing campaign.

First, our client’s industry is well known for spreading rumours, which made disseminating information extremely delicate. Second, the owners wanted to remain with the company and roll-over some of their equity alongside a strategic partner that would help grow the business — finding a buyer with a compatible culture was of paramount importance to our clients.

Satisfying these objectives ruled out casting a wide net to potential buyers. Instead, a targeted campaign was crafted to meticulously research all the private transactions in the North American earthworks space in order to identify the best fits.

In the end, our clients chose to sell to a company with values consistent with their own. The process that lead them to that point was instrumental in achieving a valuation well above their initial expectations. With their “safe money” off the table, and an investment in the new company backed by a growth oriented partner, a second exit a few years down the road should prove to be yet another windfall for our clients.